The Boyz star Sunwoo has been named as a brand ambassador for AMIRI.

Sunwoo commented 'Amiri's autumn/winter 2024 show was the first runway I ever attended - and I could feel an affinity between my own identity and a brand whose foundation is on a celebration of the fusion of music and fashion. As a performer, clothes are a way to express myself - to convey a message to match my music. Amiri and I share a language'.